THE ORIGINS
SCIC Since 1948, in a furniture workshop of Parma city centre, SCIC started producing the first wooden furniture prototypes. A few years later, we moved to the old Mariano Mill and, in 1966, moved to our present location beside the motorway, the 'Autostrada del Sole’.
CAROSELLO SCIC
Carosello was an Italian television advertising show, broadcast on RAI every day for 10 minutes in every Italian TV from 1957 to 1977. In SCIC’s case, the protagonists of the sketches were Ciccio and Franco Ingrassia as animated characters, who try desperately to facilitate Rosalia’s wedding, obstructed by the mean godmother.
FRANCO MARIA RICCI
In 1963, the president Renzo Fornari decided to entrust the friend graphic designer, editor and art critic Franco Maria Ricci, for the designing of the logo and image of the company. The proposed brand is very simple, modern and compact. A hexagon, decomposed into six equilateral triangles, which suggest the concept of modularity (…)
